Wednesday, November 2, 2011
The legendary german automaker, BMW, has recently introduced a new sub-brand called BMW i. BMW, who caters mainly to european city auto owners, has decided to compete in the electric car market. BMW has recognized the huge need to alternative fuel vehicles and wants to enter the electric market with a new approach. BMW EfficientDynamics is BMW's diesel auto line that is ultra gas efficient and has been a pioneer in modern diesel vehicles along with Mercedes-Benz BlueTec, and Audi TDI. BMW i cars will be stylish and innovative, with never before seen auto design. Aerodynamics, plug-in electric ability, and laser headlights are a few things that represent the innovative design. Electric cars such as the Chevy Volt and the Nissan Leaf have had a hard time in today's market. Electric cars are known to not be too appealing to the eye, and BMW is aiming to be the first automaker with performance aspects of a high-end sports car, and futuristic design. BMW is depending on the demand of alternative fuel cars with the bonus of the appeal of the car. BMW i is projected to launch in 2016.