Wednesday, November 2, 2011

BMW i


The legendary german automaker, BMW, has recently introduced a new sub-brand called BMW i. BMW, who caters mainly to european city auto owners, has decided to compete in the electric car market. BMW has recognized the huge need to alternative fuel vehicles and wants to enter the electric market with a new approach. BMW EfficientDynamics is BMW's diesel auto line that is ultra gas efficient and has been a pioneer in modern diesel vehicles along with Mercedes-Benz BlueTec, and Audi TDI. BMW i cars will be stylish and innovative, with never before seen auto design. Aerodynamics, plug-in electric ability, and laser headlights are a few things that represent the innovative design. Electric cars such as the Chevy Volt and the Nissan Leaf have had a hard time in today's market. Electric cars are known to not be too appealing to the eye, and BMW is aiming to be the first automaker with performance aspects of a high-end sports car, and futuristic design. BMW is depending on the demand of alternative fuel cars with the bonus of the appeal of the car. BMW i is projected to launch in 2016.

3 comments:

Wei said...

I was attracted by the image of BMW i from the article. It’s a real nice electric car! People now days are looking for the cars that have more fuel efficiency. They are tired of paying for fuels in unpredictable price, so they can save up more money. Electric car can save the money on fuels for the owner but it is expensive. I believe that BMW is one of the companies sells luxury car which usually has higher price. And now, BMW has entered the competition with Nission and Chevy in electric car market. Saving environment has become one of the important topics to the global world. Electric car is one of the promoters, but its price hasn’t widely accepted by the people. Hopefully, when BMW i comes out in 2016, its price will be acceptable.

Stephen Renard said...

Thanks. BMW i is projecting to introduce 2 cars into the market with the i8 (car in the picture) at around $150,00 and a smaller, city car at around $40,000. I believe BMW is trying to combine the luxury market with the environmentally efficient car market.

Stephen Renard said...

http://www.youtube.com/watch?v=VjT1K-IlFmI