Thursday, Mark Zuckerberg introduced the new look and features that are coming to Facebook. When Zuckerberg created Facebook, Profiles were simple and there was little information being shared. As changes were made, the website became more and more popular, reaching half a billion hits in one day last week. This popularity is proof that consumer sovereignty is a prominent part of social networking. When Facebook competes with other social networking sites, like Twitter, they aim to leave the users with a better and more useful product. Although people are often weary of new changes, Facebook has an incentive to continue to adapt in order to stay ahead of the curve. This time, Facebook has changed the Newsfeed, by marking relevant and interesting posts and by adding Ticker on the side, showing what friends are doing in real time. Additionally, Zuckerberg realized that important posts, pictures, or events quickly are pushed off of Profiles by newer posts. Facebook’s next step is Timeline, a place where the user can select what is important to them, and what others might be interested in, so that important posts are not neglected. This will allow people to catch up and connect in a convenient way. Although people are nervous about the changes made this week, they will no doubt increase the overall quality of the product and in time will change the user opinion. Facebook must constantly be advancing in order to keep its status as the preferred networking site and to not be overtaken, becoming an inferior site.